GROWTH OPERATIONS FOR HIGH DEMAND PERSONAL BRANDS
GROWTH OPERATIONS FOR HIGH DEMAND PERSONAL BRANDS
Your business has grown.
Now build the systems that let it scale without the stress.
Your business has grown.
Now build the systems that let it scale without the stress.
You already have the audience, offer and demand. We turn that demand into more qualified applications, faster follow-up and a sales engine you don’t have to hold together.
You already have the audience, offer and demand. We turn that demand into more qualified applications, faster follow-up and a sales engine you don’t have to hold together.
BUILT INSIDE COMPANIES LIKE
BUILT INSIDE COMPANIES LIKE
THE OPPORTUNITY
THE OPPORTUNITY
There’s more inside the business you’ve already built.
There’s more inside the business you’ve already built.
Up to 50–70% of potential revenue can be lost through gaps in lead response, follow up, sales and the customer journey. You may not need more leads. You may simply need to capture more of the demand you already have.
Up to 50–70% of potential revenue can be lost through gaps in lead response, follow up, sales and the customer journey. You may not need more leads. You may simply need to capture more of the demand you already have.
More From Your Existing Demand
More From Your Existing Demand
Your next stage of revenue could already be sitting inside the audience, offers and customer base you’ve built.
Your next stage of revenue could already be sitting inside the audience, offers and customer base you’ve built.
A Better Buying Journey
A Better Buying Journey
From discovering your brand to becoming a client, every step should feel as considered as the brand that brought them there.
From discovering your brand to becoming a client, every step should feel as considered as the brand that brought them there.
More Of Your Time Back
More Of Your Time Back
We look at what still depends on you and decide what can be automated, delegated, simplified or removed.
We look at what still depends on you and decide what can be automated, delegated, simplified or removed.
A Business Built To Hold More
A Business Built To Hold More
As demand grows, the systems, team and customer journey behind your brand need to be able to grow with it.
As demand grows, the systems, team and customer journey behind your brand need to be able to grow with it.
Apply to Work With Us →
WHAT WE DO
WHAT WE DO
We build the complete revenue system.
We build the complete revenue system.
From first enquiry to closed deal, we implement and manage the revenue systems behind your growth. We build the operating infrastructure, then stay to run and optimise it as you scale.
From first enquiry to closed deal, we implement and manage the revenue systems behind your growth. We build the operating infrastructure, then stay to run and optimise it as you scale.
01
Commercial & Revenue Audit
Commercial & Revenue Audit
We look across your offers, audience, buyer journey, sales process and operations to find where the biggest opportunities are.
We look across your offers, audience, buyer journey, sales process and operations to find where the biggest opportunities are.
02
Customer Journey & Funnels
Customer Journey & Funnels
We build clear paths that move the right people from discovering your brand to becoming a customer.
We build clear paths that move the right people from discovering your brand to becoming a customer.
03
Lead Capture & Follow Up
Lead Capture & Follow Up
Warm demand gets captured, nurtured and followed up without depending on you remembering who needs a reply.
Warm demand gets captured, nurtured and followed up without depending on you remembering who needs a reply.
04
Sales & Team Operations
Sales & Team Operations
Where needed, we build the people, processes and operating rhythm required to convert and support more demand.
Where needed, we build the people, processes and operating rhythm required to convert and support more demand.
05
CRM, Systems & Automation
CRM, Systems & Automation
We connect the infrastructure behind the business so information moves, actions happen and you have visibility without holding everything in your head.
We connect the infrastructure behind the business so information moves, actions happen and you have visibility without holding everything in your head.
06
Ongoing Growth & Optimisation
Ongoing Growth & Optimisation
Once it’s live, we watch what happens. We follow the numbers, find the next opportunity and keep improving.
Once it’s live, we watch what happens. We follow the numbers, find the next opportunity and keep improving.
10+
10+
Years operations experience
Years operations experience
$20M+
$20M+
In commercial projects managed
In commercial projects managed
5+
5+
Revenue systems built & deployed
Revenue systems built & deployed
10+
10+
Countries, global experience
Countries, global experience
BUILT BY AN OPERATOR
BUILT BY AN OPERATOR
I'm Stephanie Healy, founder of Expansion Lab.
I'm Stephanie Healy, founder of Expansion Lab.
I spent 10+ years working across commercial operations, project coordination, internal sales and logistics across multiple industries and countries. That experience taught me how businesses really run: where momentum gets lost, where teams get stuck, and where small operational gaps can quietly limit growth.
I have never been particularly good at accepting ‘that’s how we’ve always done it.’ If a process took too long, I wanted to know why. If there was an easier route, I wanted to find it. If the numbers were telling us something different, I wanted to respond to them.
Today I bring that same thinking into established online businesses.
Give me a successful business and I immediately start looking for how far we can take it and Expansion Lab is where that thinking goes to work.
I spent 10+ years working across commercial operations, project coordination, internal sales and logistics across multiple industries and countries. That experience taught me how businesses really run: where momentum gets lost, where teams get stuck, and where small operational gaps can quietly limit growth.
I have never been particularly good at accepting ‘that’s how we’ve always done it.’ If a process took too long, I wanted to know why. If there was an easier route, I wanted to find it. If the numbers were telling us something different, I wanted to respond to them.
Today I bring that same thinking into established online businesses.
Give me a successful business and I immediately start looking for how far we can take it and Expansion Lab is where that thinking goes to work.
PROVEN BACKGROUND
PROVEN BACKGROUND
Commercial operations, funnel diagnosis, and delivery experience in one operator.
Commercial operations, funnel diagnosis, and delivery experience in one operator.
Operational Experience
Operational Experience
01
$20M+ in commercial project revenue coordinated - full cycle, quote to delivery (BGC, Perth)
$20M+ in commercial project revenue coordinated - full cycle, quote to delivery (BGC, Perth)
02
3,700+ monthly pipeline operations managed at national scale — zero process failures (Eagle, Toronto)
3,700+ monthly pipeline operations managed at national scale — zero process failures (Eagle, Toronto)
03
Diagnosed a client’s live email funnel: 130 subscribers, 8-email sequence, 3 conversions — identified root cause, built the fix
Diagnosed a client’s live email funnel: 130 subscribers, 8-email sequence, 3 conversions — identified root cause, built the fix
04
Built a personal content brand to 5,000+ followers using hook psychology and automated lead capture — zero paid ads
Built a personal content brand to 5,000+ followers using hook psychology and automated lead capture — zero paid ads
05
Audited 11 internal systems across 7 departments — friction identified, restructured and delivered (UNSW Sydney)
Audited 11 internal systems across 7 departments — friction identified, restructured and delivered (UNSW Sydney)
Experience & Credentials
Experience & Credentials
Business Woman of the Year — Ireland 2023
Project Delivery — QQI Level 7 Project Management
Business Operations — FETAC Level 5 Business Administration
Consumer Psychology — NLP Master Practitioner
Digital Marketing & Content Strategy — Social Media & Content Creation
Industry Experience - Construction, Engineering, Telecommunications, Higher Education, Technology, Health & Wellness
WHO WE WORK WITH
WHO WE WORK WITH
For founders who have already created momentum.
For founders who have already created momentum.
Expansion Lab works with ambitious coaches, creators and personal brands who have built real demand and are ready to turn it into a bigger business.
Expansion Lab works with ambitious coaches, creators and personal brands who have built real demand and are ready to turn it into a bigger business.
✓
You have a proven offer.
People already pay for your expertise and get results.
✓
You have an audience that trusts you.
There is genuine attention and demand around what you do.
✓
You can see a much bigger business ahead.
You want more revenue, more impact and more opportunity from what you’ve already created.
✓
You’re ready for another commercial expert inside the business.
You want someone who can see the whole picture, take ownership and execute — without the next stage of growth requiring you to personally learn and manage every new capability.
HOW IT WORKS
HOW IT WORKS
See the whole business. Build what moves it forward. Keep improving what works.
See the whole business. Build what moves it forward. Keep improving what works.
A practical partnership that stays close to what’s working, what needs building and where the next opportunity sits.
A practical partnership that stays close to what’s working, what needs building and where the next opportunity sits.
01
Understand the whole business.
Understand the whole business.
Before changing anything, we understand what’s working, where the money is coming from, how customers move through the business and where you want to take it.
02
Turn opportunity into infrastructure.
Turn opportunity into infrastructure.
We build what the business actually needs to capture more demand, create more leverage and support its next stage of growth.
03
Watch. Learn. Improve.
Watch. Learn. Improve.
We follow the numbers, watch how customers behave and keep improving as the business grows.
I stay close to the business as it grows.
Because this is a partnership. Your growth matters to me too.
PROOF IT WORKS
PROOF IT WORKS
Operators trust the system because the numbers move.
Operators trust the system because the numbers move.
“She has this rare ability to make every story feel relatable and empowering. If you have the opportunity to work with Stephanie, don’t waste it — she is phenomenal.”
“She has this rare ability to make every story feel relatable and empowering. If you have the opportunity to work with Stephanie, don’t waste it — she is phenomenal.”
Jackie Sheehan
Jackie Sheehan
Sales Director, Frosch
Sales Director, Frosch
“Stephanie energised the room and enabled every speaker to contribute at their best. I have no hesitation recommending Stephanie and her considerable talent.”
“Stephanie energised the room and enabled every speaker to contribute at their best. I have no hesitation recommending Stephanie and her considerable talent.”
Eoghan Corry
Eoghan Corry
Irish Journalist, Author & Broadcaster
Irish Journalist, Author & Broadcaster
APPLY NOW
APPLY NOW
Ready to build the system that gives you your time back?
Ready to build the system that gives you your time back?
Tell us about your business. If it's a fit we will show you exactly what we would build, and what it's worth to you
Tell us about your business. If it’s a fit we will show you exactly what we would build, and what it’s worth to you
Apply to Work With Expansion Lab →
Apply to Work With Expansion Lab →