BUILDING REVENUE SYSTEMS THAT SCALE
BUILDING REVENUE SYSTEMS THAT SCALE
Your business has grown.
Now build the systems that let it scale without the stress.
Your business has grown.
Now build the systems that let it scale without the stress.
You already have the audience, offer and demand. We turn that demand into more qualified applications, faster follow-up and a sales engine you don’t have to hold together.
You already have the audience, offer and demand. We turn that demand into more qualified applications, faster follow-up and a sales engine you don’t have to hold together.
BUILT INSIDE COMPANIES LIKE
BUILT INSIDE COMPANIES LIKE
THE PROBLEM
THE PROBLEM
You are leaving 50–70% of your revenue on the table. Here’s where.
You are leaving 50–70% of your revenue on the table. Here’s where.
Most businesses coaches and creators have the credibility and an offer people want. What they’re missing is the infrastructure.
The result? Leads fall through the cracks every single day.
Most businesses coaches and creators have the credibility and an offer people want. What they’re missing is the infrastructure.
The result? Leads fall through the cracks every single day.
No speed-to-lead
No speed-to-lead
Leads apply and wait hours (or days) to hear from you. By the time someone calls, they’ve gone cold or bought from someone else.
Leads apply and wait hours (or days) to hear from you. By the time someone calls, they’ve gone cold or bought from someone else.
No follow-up system
No follow-up system
No SMS sequence. No email nurture. Leads disappear into a spreadsheet or an inbox and are forgotten about.
No SMS sequence. No email nurture. Leads disappear into a spreadsheet or an inbox and are forgotten about.
No trained sales team
No trained sales team
Your setters are winging it. Your closers have no framework. You’re paying people to underperform on leads you paid to generate.
Your setters are winging it. Your closers have no framework. You’re paying people to underperform on leads you paid to generate.
No CRM / Founder as CRM
No CRM / Founder as CRM
You can’t clearly see where every lead stands, what happens next or where deals are dying. Instead the pipeline lives across DMs, notes, inboxes and your memory.
You can’t clearly see where every lead stands, what happens next or where deals are dying. Instead the pipeline lives across DMs, notes, inboxes and your memory.
Apply to Work With Us →
WHAT WE DO
WHAT WE DO
We build the complete revenue system.
We build the complete revenue system.
From first enquiry to closed deal, we implement and manage the revenue systems behind your growth. We build the operating infrastructure, then stay to run and optimise it as you scale.
From first enquiry to closed deal, we implement and manage the revenue systems behind your growth. We build the operating infrastructure, then stay to run and optimise it as you scale.
01
Revenue Audit
Revenue Audit
We map the entire buyer journey and identify exactly where revenue is leaking every month.
We map the entire buyer journey and identify exactly where revenue is leaking every month.
02
VSL-to-Application Funnel
VSL-to-Application Funnel
We build the path from traffic to qualified applications: page, form, CRM, automations, and handoff.
We build the path from traffic to qualified applications: page, form, CRM, automations, and handoff.
03
SMS + Email Follow-Up
SMS + Email Follow-Up
A combined sequence that contacts every lead quickly, nurtures intent, and prevents warm demand going cold.
A combined sequence that contacts every lead quickly, nurtures intent, and prevents warm demand going cold.
04
Sales Team Setup
Sales Team Setup
We source, train, and manage your setters and closers using proven frameworks. Daily huddles, weekly reviews, KPI tracking - the full operation.
We source, train, and manage your setters and closers using proven frameworks. Daily huddles, weekly reviews, KPI tracking - the full operation.
05
CRM Architecture
CRM Architecture
Close CRM fully configured with pipelines, lead statuses, SMS templates, and notes protocol. Your team knows exactly what to do at every stage.
Close CRM fully configured with pipelines, lead statuses, SMS templates, and notes protocol. Your team knows exactly what to do at every stage.
06
Ongoing Optimisation
Ongoing Optimisation
We stay in as your revenue partner. Monthly CRM deep-dives, conversion rate analysis, and system improvements as your business scales.
We stay in as your revenue partner. Monthly CRM deep-dives, conversion rate analysis, and system improvements as your business scales.
10+
10+
Years operations experience
Years operations experience
$20M+
$20M+
In commercial projects managed
In commercial projects managed
5+
5+
Revenue systems built & deployed
Revenue systems built & deployed
10+
10+
Countries, global experience
Countries, global experience
BUILT BY AN OPERATOR
BUILT BY AN OPERATOR
I'm Stephanie Healy, founder of Expansion Lab.
I'm Stephanie Healy, founder of Expansion Lab.
Before bringing Growth Operations into online businesses, I spent 10+ years working across commercial operations including project coordination and revenue-critical systems across multiple industries.
What I learned is that the industry changes, but the operational problems rarely do.
Today I bring that same commercial thinking to established online businesses by identifying where growth is getting stuck and building the infrastructure to support where the business is going next.
Before bringing Growth Operations into online businesses, I spent 10+ years working across commercial operations including project coordination and revenue-critical systems across multiple industries.
What I learned is that the industry changes, but the operational problems rarely do.
Today I bring that same commercial thinking to established online businesses by identifying where growth is getting stuck and building the infrastructure to support where the business is going next.
PROVEN BACKGROUND
PROVEN BACKGROUND
Commercial operations, funnel diagnosis, and delivery experience in one operator.
Commercial operations, funnel diagnosis, and delivery experience in one operator.
Operational Experience
Operational Experience
01
$20M+ in commercial project revenue coordinated - full cycle, quote to delivery (BGC, Perth)
$20M+ in commercial project revenue coordinated - full cycle, quote to delivery (BGC, Perth)
02
3,700+ monthly pipeline operations managed at national scale — zero process failures (Eagle, Toronto)
3,700+ monthly pipeline operations managed at national scale — zero process failures (Eagle, Toronto)
03
Diagnosed a client’s live email funnel: 130 subscribers, 8-email sequence, 3 conversions — identified root cause, built the fix
Diagnosed a client’s live email funnel: 130 subscribers, 8-email sequence, 3 conversions — identified root cause, built the fix
04
Built a personal content brand to 5,000+ followers using hook psychology and automated lead capture — zero paid ads
Built a personal content brand to 5,000+ followers using hook psychology and automated lead capture — zero paid ads
05
Audited 11 internal systems across 7 departments — friction identified, restructured and delivered (UNSW Sydney)
Audited 11 internal systems across 7 departments — friction identified, restructured and delivered (UNSW Sydney)
Experience & Credentials
Experience & Credentials
Business Woman of the Year — Ireland 2023
Project Delivery — QQI Level 7 Project Management
Business Operations — FETAC Level 5 Business Administration
Consumer Psychology — NLP Master Practitioner
Digital Marketing & Content Strategy — Social Media & Content Creation
Industry Experience - Construction, Engineering, Telecommunications, Higher Education, Technology, Health & Wellness
WHO THIS IS FOR
WHO THIS IS FOR
We only work with the right clients.
We only work with the right clients.
We are not a marketing agency. We are a revenue partnership which means we are selective because your results directly affect ours.
We are not a marketing agency. We are a revenue partnership which means we are selective because your results directly affect ours.
✓
You are already generating €30K+ months with a proven with a proven business and know the next level of growth needs better systems, not more of your time
You are already generating €30K+ months with a proven with a proven business and know the next level of growth needs better systems, not more of your time
✓
You have an established audience with strong organic engagement and consistent demand for what you sell
You have an established audience with strong organic engagement and consistent demand for what you sell
✓
People are already paying you and getting results whether through 1:1, group offers or digital products. There is proven demand for what you do.
People are already paying you and getting results whether through 1:1, group offers or digital products. There is proven demand for what you do.
✓
You are ready to implement. You are not looking for advice, but for a team to build and run the system.
You are ready to implement. You are not looking for advice, but for a team to build and run the system.
HOW IT WORKS
HOW IT WORKS
A three step rebuild for your backend revenue engine.
A three step rebuild for your backend revenue engine.
No vague strategy decks. We diagnose what is broken, build the operating system, then optimise it with your company until the numbers move.
No vague strategy decks. We diagnose what is broken, build the operating system, then optimise it with your company until the numbers move.
01
Diagnose the leaks
Diagnose the leaks
We audit your current funnel, CRM, follow-up, sales handoff, and reporting to find the highest-value fixes first.
We audit your current funnel, CRM, follow-up, sales handoff, and reporting to find the highest-value fixes first.
02
Build the system
Build the system
We design the funnel, configure the CRM, write the follow-up, connect automations, and document how it runs.
We design the funnel, configure the CRM, write the follow-up, connect automations, and document how it runs.
03
Optimise weekly
Optimise weekly
We review the data, coach the operating rhythm, and keep improving conversion as your business scales.
We review the data, coach the operating rhythm, and keep improving conversion as your business scales.
PROOF IT WORKS
PROOF IT WORKS
Operators trust the system because the numbers move.
Operators trust the system because the numbers move.
“She has this rare ability to make every story feel relatable and empowering. If you have the opportunity to work with Stephanie, don’t waste it — she is phenomenal.”
“She has this rare ability to make every story feel relatable and empowering. If you have the opportunity to work with Stephanie, don’t waste it — she is phenomenal.”
Jackie Sheehan
Jackie Sheehan
Sales Director, Frosch
Sales Director, Frosch
“Stephanie energised the room and enabled every speaker to contribute at their best. I have no hesitation recommending Stephanie and her considerable talent.”
“Stephanie energised the room and enabled every speaker to contribute at their best. I have no hesitation recommending Stephanie and her considerable talent.”
Eoghan Corry
Eoghan Corry
Irish Journalist, Author & Broadcaster
Irish Journalist, Author & Broadcaster
APPLY NOW
APPLY NOW
Ready to build the system that gives you your time back?
Ready to build the system that gives you your time back?
Tell us about your business. If it's a fit we will show you exactly what we would build, and what it's worth to you
Tell us about your business. If it’s a fit we will show you exactly what we would build, and what it’s worth to you
Apply to Work With Expansion Lab →
Apply to Work With Expansion Lab →